MSL examined the pay disparity between white and BIPOC influencers and identified specific barriers to success for diverse creators. 550 U.S. influencers were surveyed, along with interviews and research from MSL’s proprietary influencer marketing platform, Fluency, as well as a survey of a nationally representative sample of 1,000+ consumers. Key findings include: 1.) 73% of … Continue reading Is Pay Equity Needed in Influencer Work?
