Tag Archives: PR Practitioners

One hundred years ago, Edward Bernays, the father of public relations, dedicated the fifth  chapter in his book, “Crystallizing Public Opinion” to show how public relations and human behavior are codependent. Today, the cognitive revolution is still alive and well, and in fact, is more influential than ever. Looking at recent examples in the news, … Continue reading Persuasion and the PR Practitioner: Reflecting on Edward Bernays’s Work 100 Years Later

Patricia Tobin was born in White Plains, N.Y. in 1943. In 1977, she moved to Los Angeles after graduating from the Charles Morris Price School of Journalism. Tobin began working at KCBS-TV and organized weekly networking events for communications professionals. In 1983, she founded her own firm, Tobin & Associates, with an interest in creating PR … Continue reading Patricia Tobin (1943-2008)