Tag Archives: Persuasion

This summary is presented by the IPR Behavioral Insights Research Center Key Findings People experience less reactance, a negative feeling that someone is trying to impose a behaviour on them, when persuasive communications employ self-persuasion, instead of direct persuasion. Self-persuasion is a strategy that gets audiences to generate their own arguments for an intended behaviour change. … Continue reading Self-Persuasion in Media Messages: Reducing Alcohol Consumption Among Students with Open-Ended Questions

This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Gordon Pennycook, Assistant Professor at the University of Regina; and David G. Rand, Associate Professor of Management Science and Brain and Cognitive Sciences at Massachusetts Institute of Technology.  Key Findings • People often fall for misinformation, or … Continue reading When People Engage in “Cognitive Laziness,” They are More Likely to Accept Misinformation as Truth