One hundred years ago, Edward Bernays, the father of public relations, dedicated the fifth chapter in his book, “Crystallizing Public Opinion” to show how public relations and human behavior are codependent. Today, the cognitive revolution is still alive and well, and in fact, is more influential than ever. Looking at recent examples in the news, … Continue reading Persuasion and the PR Practitioner: Reflecting on Edward Bernays’s Work 100 Years Later
Topic: New Employee Communication Author(s), Title and Publication Lamude, K. C., Scudder, J., Simmons, D., & Torres, P. (2004). Organizational Newcomers: Temporary and Regular Employees, Same-Sex and Mixed-Sex Superior-subordinate Dyads, Supervisor Influence Techniques, Subordinates Communication Satisfaction, and Leader-Member Exchange. Communication Research Reports, 21(1), 60-67. Summary This study used leader-member exchange (LMX) theory as the theoretical … Continue reading Organizational Newcomers: Temporary and Regular Employees, Same-Sex and Mixed-Sex Superior-subordinate Dyads, Supervisor Influence Techniques, Subordinates Communication Satisfaction, and Leader-Member Exchange
Topic: Internal Communication and Information Satisfaction Author(s), Title and Publication White, C., Vanc, A., & Stafford, G. (2010). Internal Communication, Information Satisfaction, and Sense of Community: The Effect of Personal Influence. Journal of Public Relations Research, 22(1), 65-84. Summary This study examined employees’ perceptions of information flow from top administrators, their communication preferences, sense of … Continue reading Internal Communication, Information Satisfaction, and Sense of Community: The Effect of Personal Influence