One hundred years ago, Edward Bernays, the father of public relations, dedicated the fifth chapter in his book, “Crystallizing Public Opinion” to show how public relations and human behavior are codependent. Today, the cognitive revolution is still alive and well, and in fact, is more influential than ever. Looking at recent examples in the news, … Continue reading Persuasion and the PR Practitioner: Reflecting on Edward Bernays’s Work 100 Years Later
This summary is provided by the IPR Organizational Communication Research Center based on the original study. To learn more about this topic from Dr. Vercic, register for the IPR Master Class on Employee Engagement. Dr. Verčič and Dr. Špoljarić investigated the impact of the COVID-19 pandemic on employees’ perceptions of their employers and changes in internal communication … Continue reading How COVID-19 Influenced Internal Communication
Pew Research Center researched how Americans view climate change and what steps they think the United States should take to address these issues. The research examines age, political, and regional differences. A online survey of 10,701 U.S. adults was conducted from March 13-19, 2023. Key findings include: 1.) 69% of Americans favored the U.S. becoming carbon … Continue reading How Do Americans View Climate Change?