This summary is provided by IPR based on the original study by Edelman. This report was featured in a recent IPR webinar. Edelman examined individuals’ perspectives on how their place of employment handled social justice issues. A survey of 2,000 U.S. adults was conducted from April 19-25, 2022. Key findings include: Respondents who worked for government or … Continue reading Edelman Trust Barometer: Business and Racial Justice
Research Readout is a monthly series by the Institute for Public Relations and Ragan’s PR Daily spotlighting new and important research that every PR professional should know. Research from Dr. Nneka Logan, associate professor at Virginia Tech, offers a new theory on how the business community can take responsibility for its role in the discussion … Continue reading Research Readout: Critical Race Theory has a Role to Play in Business Communications and PR
Emily Graham and Dr. Natalie Tindall are co-directors of the IPR Center for Diversity, Equity, and Inclusion. As 2021 begins, the work of the communicator remains front and center. Brands should be prepared to point to the specific actions taken to address systemic racism and promote diversity, equity, and inclusion, with a focus on increased … Continue reading The Role of the Communicator – Navigating Social Unrest