Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents itself as an employer, showcasing its values, culture, and overall appeal to … Continue reading How Can Internal Communications Enhance Employer Branding?
USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. The surveys were conducted with the following groups:— 684 PR professionals.— 509 U.S. residents who work for companies with 1000+ employees.— 496 U.S.-based financial professionals.— 1,060 U.S.-based … Continue reading Corporate Reputation in 2023
This summary is provided by the IPR Organizational Communication Research Center based on the original study by McKinsey & Company McKinsey & Company explored why employees are leaving their jobs and how companies can attract and retain talent. An online survey was conducted with 1,364 individuals across the globe who left their job without another … Continue reading How to Win Talent in the Great Resignation
Author(s), Title and Publication: Lam, H. (2016). Social media dilemmas in the employment context. Employee Relations, 38(3), 420 – 437. Summary Social media growth has blurred the boundary between work and private lives. In the employment setting, the presence of social media has raised ethical and legal issues due to employers’ use of social media … Continue reading How to Navigate Social Media Dilemmas at Work