Tag Archives: Brand

March 19, 2024[Research Library], Behavioral Insights Research Center, BIRC - Narratives and Persuasion, BIRC - Workplace, Latest Behavioral Insights Research CenterBrand, brand awareness, branding, business, consumers, content, information, leadership, Persuasion, Reputation, research, thought leadershipKatie McKechnie

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a topic or in a field. This … Continue reading The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers →

April 28, 2023[Research Library], OCRC - Culture and ValuesBrand, corporate, environmental, ESG, loyalty, PR professionals, recruitment, report, Reputation, social, stakeholder governanceKatie McKechnie

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. The surveys were conducted with the following groups:— 684 PR professionals.— 509 U.S. residents who work for companies with 1000+ employees.— 496 U.S.-based financial professionals.— 1,060 U.S.-based … Continue reading Corporate Reputation in 2023 →

September 20, 2022[Research Library]Brand, PR SalariesOlivia Kresic

Muck Rack examined the salaries of public relations professionals in agencies, brands, nonprofits, and governmental roles across the globe. A survey of 1,887 public relations professionals was conducted from April 12 – May 2, 2022. Key findings include: Public relations professionals at brands were the highest earners, with 50% earning $100K or more annually. 26% … Continue reading The State of PR Salaries in 2022 →

July 11, 2022[Blog]Brand, brand trust, consumer behaviorOlivia Kresic

Morning Consult discovered the companies and products that consumers trust in 2022. Two datasets were analyzed: Research Intelligence and Brand Intelligence. The Research Intelligence dataset was gathered from April 8-14, 2022, with a sample of over 11,000 people across 10 countries. The Brand Intelligence dataset was gathered March 3-April 3, 2022, among representative samples of … Continue reading How Much Does Trust Affect Consumer Decisions About Brands? →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Influence, DMRC- Digital/Social MediaBrand, community, corporate communication, social media, Strategic communication, tribal marketingInstitute for Public Relations

Fröhlich, Romy & Schöller, Clarissa. (2012). Online brand communities: New public relations challenges through social media. In Sandra C. Duhe (ed.), New media and public relations (2nd ed., pp. 86-95). New York: Peter Lang Publishing Inc. Summary With the advent of the social web, online brand communities (BCs) have spread rapidly. But, what exactly is … Continue reading Online brand communities: New public relations challenges through social media →