Muck Rack examined the salaries of public relations professionals in agencies, brands, nonprofits, and governmental roles across the globe. A survey of 1,887 public relations professionals was conducted from April 12 – May 2, 2022. Key findings include: Public relations professionals at brands were the highest earners, with 50% earning $100K or more annually. 26% … Continue reading The State of PR Salaries in 2022
Morning Consult discovered the companies and products that consumers trust in 2022. Two datasets were analyzed: Research Intelligence and Brand Intelligence. The Research Intelligence dataset was gathered from April 8-14, 2022, with a sample of over 11,000 people across 10 countries. The Brand Intelligence dataset was gathered March 3-April 3, 2022, among representative samples of … Continue reading How Much Does Trust Affect Consumer Decisions About Brands?
Fröhlich, Romy & Schöller, Clarissa. (2012). Online brand communities: New public relations challenges through social media. In Sandra C. Duhe (ed.), New media and public relations (2nd ed., pp. 86-95). New York: Peter Lang Publishing Inc. Summary With the advent of the social web, online brand communities (BCs) have spread rapidly. But, what exactly is … Continue reading Online brand communities: New public relations challenges through social media