This summary is provided by the IPR Behavioral Insights Research Center. Dr. Mengyu Li, Dr. Gaofei Li, and Dr. Sijia Yang examined how expert posts and posts by the general public on social media can help reduce the spread of COVID-19 misinformation. An online experiment of 873 people was conducted in August 2022. Participants viewed misleading … Continue reading Should Experts or the General Public Debunk Misinformation on TikTok?
Social media users, communicators, politicians, and media companies are all watching the ongoing issue of the so-called “TikTok ban” in the United States. On April 24, 2024, President Biden signed the National Security Act, 2024, which, among other things, mandated the sale of TikTok within 270 days or the platform would be banned in the … Continue reading The TikTok Ban: Three Insights for PR Professionals
This blog is provided by the Digital Media Research Center (DMRC) Pew Research Center analyzed U.S. adults’ opinions on TikTok and how those opinions vary based on their posting activity. A survey of 869 U.S. adults with a valid TikTok handle was conducted in August 2023. The survey was distributed to members of the Center’s … Continue reading How do Adults use TikTok?
Reuters Institute analyzed how news is being consumed online by people of different ages, genders, and regions. An online survey of 93,895 respondents across six continents and 46 markets was conducted from January – February 2023. Key findings include: 1.) 30% of respondents said having stories selected for them based on previous consumption was a … Continue reading How is Digital News Consumed Globally?