Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships
[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Health Communications, DMRC - Nonprofit, DMRC- Digital/Social Media, Health, RelationshipsAmerican Red Cross, communication, Dialogic Relationships, Dialogue, Facebook, public relations, relationship management, social media, TwitterRowena L. Briones