At this year’s International Public Relations Research Conference (IPRRC) 108 papers were presented on a range of topics from social media measurement to new trends in corporate social responsibility. The presented research shared new insights for practitioners across the globe to apply in the practice of public relations. Tom Watson, Professor of Public Relations at … Continue reading Key Lessons from this year’s IPRRC
Tag Archives: [blog research]
This is my first entry in what I hope will become a reoccurring event, most likely several times a month blog. I’ve blogged before—on measurement in particular—and stopped when I realized the only ones following me were other measurement bloggers for the same organization (which will remain anonymous). So, why a blog now? Is it … Continue reading Stacks on Research
At an Institute for Public Relations Board meeting earlier this month, Trustee Maril MacDonald suggested that IPR might provide guidance to practitioners on how to identify bad research. That could be a mission in itself for IPR. But I decided to start by asking our Research Fellows what they would advise. Here is the wisdom … Continue reading Spotting Bad Research
As the world continues to go digital and a new social media buzzword seems to appear every day, PR practitioners are trying to keep up with an incredibly fast-paced and always changing industry. Digital and social media have started to transform the practice of public relations, but overall there is very limited research that explains … Continue reading Practitioner Attitudes and Social Media Adoption
Stansberry, Kathleen (2011). Mapping mommy bloggers: Using online social network analysis to study publics. PRism 8(2), 1-14. Much of the research in public relations makes assumptions about the concept of publics without addressing the ambiguity of the term. More research is needed to better understand the complex nature of publics. This is particularly important given … Continue reading Mapping mommy bloggers: Using online social network analysis to study publics
Many organizations have embraced some form of corporate citizenship, social responsibility or sustainability for years, some even for generations. But for many organizations such activities have been considered voluntary or even a luxury. So is there a real business case for corporate social responsibility (CSR)? Let’s look at three significant pieces of work by academics … Continue reading Building a Business Case for CSR
Is the survey mechanism broken? Few would argue that it hasn’t been damaged by a number of factors in recent years. With that in mind, I read a May speech by Scott Keeter, director of survey research for the Pew Research Center, delivered in his capacity as president of the American Association for Public Opinion … Continue reading Are Surveys Broken?
IPR Trustee Keith Burton brought to my attention research reported in The New York Times and characterized by New York University Professor Dalton Conley as showing that “giving workers time to chill helps ultimate long-term productivity.” Harvard Professor Leslie A. Perlow, author of “Sleeping With Your Smartphone” (Harvard Business Review Press, 2012), surveyed 1,600 managers … Continue reading Letting Employees Let Go
Measurement and evaluation of communications is an enduring discussion in public relations research and practice. Recently, there has been a move to adopt business and management concepts and language in order to demonstrate the outcomes of PR activity and to demonstrate the creation of value to organizations, brands and reputation. At the recent International Public … Continue reading ROI – The Miami Debate
JetBlue Airways and MWW Group accepted the 2012 Big Apple’s Best Use of Research and Measurement Award for their work on “Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots”. Sponsored by the Institute for Public Relations (IPR), IPR Measurement Commission members Marianne Eisenmann, Frank Walton and Mark Weiner selected this campaign … Continue reading JetBlue, MWW Group Take a Bite Out of Big Apple Awards
In my last post, I talked about the process being used by the Coalition for Public Relations Research Standards, a process built upon the recommendations of the International Organization for Standardization. This week, I would like to discuss why we need standards, what a standard is (and is not), the benefits of standards, and the … Continue reading What are Standards for Public Relations Research, and Why Do We Need Them?