This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession?
Topic: Internal Communication Author(s), Title and Publication Redding, W. C. (1972). Communications within the organization: An interpretive review of theory and research. New York: Industrial Communication Council. Summary This book is important because it is one of the earliest reviews of organizational communication research. This review interpreted communication theories in the organizational setting, and offered … Continue reading Communications Within the Organization: An Interpretive Review of Theory and Research