The Edelman Trust Center examined how and why consumers trust brands and how those brands can benefit from increased trust. An online survey of 15,000 respondents was conducted in 15 countries from April 13–24, 2024. Key findings include: 1.) 60% of respondents “buy, choose, or avoid” brands based on politics. 2.) 80% of respondents consider … Continue reading How Do Brands Benefit From Consumers Trust?
Dr. Sylvia Chan-Olmsted and colleagues determined the definition of a “media brand” and explored consumer perceptions of media brands vs. other brands. An online survey of 300 German, South Korean, and American participants and qualitative surveys of 55 research assistants from Germany, South Korea, and the U.S. were conducted. Nine online interviews of media research … Continue reading What Differentiates Media Brands?
This summary is provided by IPR based on the original study by PwC PwC explored executive and consumer perspectives on brand trust. A survey of 503 business executives, 2,508 consumers, and 2,002 employees in the U.S. was conducted in May 2022. Key findings include: A trust gap exists between the perceptions of executives compared to consumers … Continue reading Trust: The New Currency for Business