This summary is provided by IPR based on the original study by PwC PwC explored executive and consumer perspectives on brand trust. A survey of 503 business executives, 2,508 consumers, and 2,002 employees in the U.S. was conducted in May 2022. Key findings include: A trust gap exists between the perceptions of executives compared to consumers … Continue reading Trust: The New Currency for Business
Topic: Best Practices in Employee Communication Author(s), Title and Publication Gay, C., Mahoney, M., & Graves, J. (2005). Best practices in employee communication: A study of global challenges and approaches. San Francisco: IABC Research Foundation. Summary This comprehensive study identified four primary challenges facing employee communicators. The project included a review of case studies, interviews … Continue reading Best practices in employee communication: A study of global challenges and approaches