Morning Consult tracked Americans’ self-reported usage of the major networks on cable news (CNN, MSNBC, and Fox News) and broadcast (ABC, CBS, and NBC) in relation to their political views. Surveys of registered U.S. voters were conducted from 2018-2022 and from Jan. 1-31, 2023. Key findings include: 1.) 57% of voters who frequented CNN or … Continue reading Roughly 2 in 5 Viewers of CNN and MSNBC are Not Democrats
JUST Capital and The Harris Poll explored how the American public expected companies to respond to the most crucial issues of 2020. A survey of 2,055 U.S. adults was conducted from Oct. 20-22, 2020. Key findings include: 1.) 72% of Americans think that business leaders have a role to play in assisting their employees during … Continue reading Americans Believe Corporate Leaders Have a Role in Protecting Democracy
This blog is based on the original study in the Public Relations Journal. Election campaigns make use of core public relations practices: press secretaries, news conferences, on-air interviews, email blasts, social media outreach, etc. They also cultivate associations with influencers to advance their image and reputation, based on the prominence and credibility of selected brand ambassadors. Nike had … Continue reading Election Mudslinging, from the Bayou to the Swamp: Assessing Agenda-Building in the 2019 Louisiana Gubernatorial Runoff Election