This post is provided by the IPR Organizational Communication Research Center. Organizations are increasingly adopting an integrated approach to internal and external communication, but many practitioners insist on treating internal stakeholders as a distinct audience, which means external content alone is not enough to respond to their needs. These are some of the findings from The … Continue reading The Intersection of Internal and External Communication
Topic: Organizational Communication and Financial Performance Author(s), Title and Publication Watson Wyatt. (2004). Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study. Watson Wyatt: Worldwide Research Report. Summary With data collected from 267 leading U.S. organizations, this report investigated the impact of communication on financial performance. It found that better communications resulted in a higher … Continue reading Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study