Wang, Ruoxu & Huang, Yan (2018). Communicating corporate social responsibility on social media: Effects of CSR strategy and source on stakeholders’ perceptions. Corporate Communications: An International Journal. 23(3), 326-341. Summary This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility … Continue reading Communicating Corporate Social Responsibility on Social Media
Lee, Nicole M. & Seltzer, Trent. C. (2018). Vicarious interaction: The role of observed online exchanges in fostering organization-public relationships. Journal of Communication Management, 22, 262-279. doi:10.1108/JCOM-11-2017-0129 Summary This study introduces the term ‘vicarious interaction’ and explores how online interaction with an organization affects not only those users participating in the exchange, but also those … Continue reading Vicarious Interaction: The Role of Observed Online Exchanges in Fostering Organization-Public Relationships
Lou, Chen, and Alhabash, Saleem. (2018). Understanding non-profit and for-profit social marketing on social media: The case of anti-texting while driving. Journal of Promotion Management, 24(4), 484-510. Summary Previous studies suggest that consumers tend to infer more negative motives of for-profit sponsorship on social cause than to non-profits. The current study is aimed at identifying potential effective … Continue reading Understanding Non-profit and For-profit Social Marketing on Social Media
Plowman, Kenneth D., Wilson, Christopher (2018). Strategy and tactics in strategic communication: Examining their intersection with social media use. International Journal of Strategic Communication, 12(2). 125-144. Summary While public relations industry leaders have proposed a strategic approach to social media, industry research has found that social media practices may be more tactical than strategic. Likewise, … Continue reading Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use
Citation Woods, Chelsea L. (2018). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review, 21(1), 9–21. doi:10.1057/s41299-017-0039-y Summary The death of a whale trainer at its Orlando park in 2010 and the subsequent 2013 documentary Blackfish incited a host of problems for SeaWorld, from … Continue reading Seaworld’s Tanked Twitter Campaign: How to Frame Messages During a Crisis
Topic: Leader-Member Exchange; Upward Communications Authors, Title and Publication Geertshuis, S. A., Morrison, R. L., & Cooper-Thomas, H. D. (2015). It’s not what you say, it’s the way that you say it: The mediating effect of upward influencing communications on the relationship between leader-member exchange and performance ratings. Journal of Business Communication, 52(2), 228-245. This study … Continue reading It’s Not What You Say, It’s the Way That You Say It: How Relationships Affect Performance Ratings