Chemistry Cultura and the USHCC examined Latino/a trends in media, marketing, and culture. A survey of 1,427 U.S. Latino/as across country of origin, employment, geography, age, and gender was conducted in 2023. Key findings include: 1.) 48% of respondents were daily users of TikTok, compared to only 36% of the general market. — 42% of … Continue reading Latino/a Trends in Media, Marketing, and Culture
IPR is featuring research and some of the many Latino pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. The Hispanic Marketing Council explored Hispanic individuals’ perspectives of Hispanic representation in the media and brands. A review of surveys, census data, and past Nielsen findings was conducted … Continue reading How Hispanic Audiences Use and Perceive Media
IPR is featuring some of the many Hispanic and Latino pioneers and modern-day heroes to celebrate Hispanic Heritage Month. Born in 1929 in New York City to Puerto Rican parents, Dr. Helen Rodríguez Trías was a public health expert and women’s rights activist. Dr. Rodríguez Trías earned her degrees in medicine from the University of … Continue reading Pioneer Helen Rodríguez Trías (1929-2001)