Tag Archives: companies

gen ai article

This summary is provided by the IPR Digital Media Research Center PwC analyzed how artificial intelligence (AI) will change how business is conducted in 2024. A survey of 1,026 U.S. executives was conducted from Aug. 16 – Sept. 13, 2023. Key findings include: 1.) 73% of U.S. companies have already adopted AI in “at least some” … Continue reading How AI Will Impact Business in 2024?

Climate Change APCO WW 2023

This summary is provided by the IPR ESG & Purpose Research Library APCO Worldwide analyzed differences in opinion on how to address climate change as an “emergency” across the globe. An online survey of 24,300 adults was conducted from Aug. 15–23, 2023 across 39 countries with an average of 600 respondents per market. Key findings include: … Continue reading Is Climate Change a Top Concern Worldwide?

IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). Disability:IN and the American Association of People with Disabilities (AAPD) assess companies’ disability inclusion efforts annually. In 2023, 485 companies completed the Disability Equality Index survey. Of the participating companies, 374 have operations outside of the United States. Key findings … Continue reading 2023 Disability Equality Index Report

Accenture researched digital consumers across eight countries and provided suggestions for brands who wish to engage new audiences in digital markets. Primary and secondary data-driven research, including a survey of 3000 consumers across eight countries, was conducted from July 13 to August 13, 2022. Key findings include: 1.) Over one billion “digitally astute” consumers will … Continue reading A New Generation of Digital Consumers

IPR is featuring research and some of the many Latino pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. The Hispanic Marketing Council explored Hispanic individuals’ perspectives of Hispanic representation in the media and brands. A review of surveys, census data, and past Nielsen findings was conducted … Continue reading How Hispanic Audiences Use and Perceive Media

Those of us who communicate for a living are in the business of influence. We shape the reputations of our organizations, the narratives coming from leaders’ mouths, and — critically — the stories we tell ourselves about who we are. But today, we seek influence in a media and information landscape of unprecedented complexity. One … Continue reading Who has Influence in Organizations?