Reuters Institute analyzed how news is being consumed online by people of different ages, genders, and regions. An online survey of 93,895 respondents across six continents and 46 markets was conducted from January – February 2023. Key findings include: 1.) 30% of respondents said having stories selected for them based on previous consumption was a … Continue reading How is Digital News Consumed Globally?
Accenture researched digital consumers across eight countries and provided suggestions for brands who wish to engage new audiences in digital markets. Primary and secondary data-driven research, including a survey of 3000 consumers across eight countries, was conducted from July 13 to August 13, 2022. Key findings include: 1.) Over one billion “digitally astute” consumers will … Continue reading A New Generation of Digital Consumers