Accenture researched digital consumers across eight countries and provided suggestions for brands who wish to engage new audiences in digital markets. Primary and secondary data-driven research, including a survey of 3000 consumers across eight countries, was conducted from July 13 to August 13, 2022. Key findings include: 1.) Over one billion “digitally astute” consumers will … Continue reading A New Generation of Digital Consumers
McCorkindale, Tina. (2012). Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands. Journal of New Communications Research 2011 Anthology, 43- 60. Most public relations research about the microblog Twitter has focused on case studies—few quantitative analyses have been conducted. Of those, most research indicates organizational Twitter accounts failed to … Continue reading Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands