Business success is predicated on understanding the key levers of influence. After all, Influence, by definition, is the ability to affect the behavior of others in a particular direction, leveraging key tactics that involve, connect, and inspire them (Hallenbeck, 2023).¹ Thus, business success is contingent on influencing your consumer base to buy your product or … Continue reading Is the Shifting Media Landscape Changing How Consumers are Being Influenced?
This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss how to adapt measurement practices in a changing media landscape. IPR Measurement Commissioner Laju Obasaju (Comcast) moderated the discussion. Experts discussed how changes in the media landscape, such as the move from cable TV to streaming services, impact … Continue reading Measurement Roundtable: Adapting Metrics in a Changing Media Landscape