This post is presented by the IPR Organizational Communication Research Center. In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed for a long time. However, the rise … Continue reading Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?
Download PDF: Misinformation Infographic This study is presented by the IPR Behavioral Insights Research Center. In a soon-to-be-released Institute for Public Relations study, 63 percent of respondents said that misinformation was a “major problem” in the United States. Misinformation, the unintentional dissemination of false, incorrect or erroneous information, can lead people to hold inaccurate beliefs … Continue reading 10 Ways to Combat Misinformation: A Behavioral Insights Approach