Deciding whether, and how, to weigh in on political or societal issues is an increasingly common and difficult challenge for brands. When opinions are so divided, why risk alienating a segment of your customer base? But in today’s environment, staying silent can be even more damaging to a brand’s reputation. More and more often, internal, … Continue reading To Speak Up or Stay Quiet? How Brands Should Think About Engaging on Societal Issues
This blog is provided by the IPR Organizational Communication Resource Center. A lot is written about the value of supervisors in informing, engaging, and managing staff for productivity and organizational success. The importance of involving managers to get messages delivered to staff is also given significant attention. However, strengthening how firms can enlist, empower and … Continue reading Making or Breaking Employee Experience: Why the Role of Line Manager is More Important Than Ever
This blog is provided by the IPR Organizational Communication Research Center. The relationship between organizational psychology and internal communication has never been more critical than it is today. COVID-19 continues to test the relevance and adaptability of internal communication. As some companies prepare to return workers to the office after over a year of working … Continue reading The Psychology of Returning Employees to Office: Models for Internal Communicators
This summary is provided by the IPR Organizational Communication Research Center Summary Many new employees (newcomers) use social media to understand their organization and accelerate their integration into it. However, the effect of the intensity of social media usage on newcomer socialization—the process through which newcomers acquire the knowledge, skills, behaviors, and attitudes needed to … Continue reading Could Social Media Help in Newcomers’ Socialization?
This blog post is provided by the IPR Organizational Communication Research Center. As we reflect and speculate about what the workplace will look like after the COVID-19 pandemic, we are beginning to wrap our heads around the notion that remote working will last longer than many of us initially predicted. In May, we saw how large … Continue reading The Importance of Helping Employees Thrive in a Post-Coronavirus World
With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business leaders. Workplace dynamics and culture … Continue reading It’s the Best Time for Internal Communicators!
Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying. For this reason, the Centre for Employee Relations & Communication (CERC) at IULM University carried out a research … Continue reading Five Insights that Each CEO Must Know about Employee Engagement
This post is presented by the IPR Organizational Communication Research Center. In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed for a long time. However, the rise … Continue reading Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?