Davis+Gilbert analyzed corporate trends in artificial intelligence (AI) and diversity, equity, and inclusion (DEI) practices. A survey of 182 respondents was conducted as well a collection of data on mergers and acquisitions based on publicly available deal activity. Key findings include: 1.) 45% of organizations used AI to create written content, followed by using AI … Continue reading How the PR Industry Follows AI Trends
Generative AI tools like ChatGPT and Claude AI have caused a flutter of cautious optimism amongst communications professionals. Could the days of drafting tedious copy, counting clips and performing media analysis be over? The prospect of each PR pro having a robot underling is a tempting one. But research suggests it’s wise to proceed with … Continue reading How to Safely Integrate Generative AI into Your Communication Workflow