Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4), 1-30. Summary On April 20, 2010, British Petroleum (BP) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured … Continue reading “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response
- Home
- “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response
All posts by Laura Richardson Walton
Walton, Laura Richardson; Seitz, Holli H.; & Ragsdale, Kathleen. (2012). Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic. Case Studies in Strategic Communication, 1, article 3. In mid-April 2009, a new strain of influenza (later termed the 2009 H1N1 flu) was identified in a … Continue reading Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic →
The present research integrates core aspects of anger activism theory (AAM) with the theory of planned behavior to investigate factors influencing online activism in a Web site. The findings of online survey of the members of an activism Web site suggest that adding emotion in Theory of Planned Behavior (TPB) enhances the explanatory power of … Continue reading Integrating Emotion and the Theory of Planned Behavior to Explain Consumers’ Activism in the Internet Web Site →