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[Research Library], Behavioral Insights Research Center, BIRC - Narratives and Persuasion, BIRC - Workplace, Latest Behavioral Insights Research Center, , , , , , , , , , ,

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a topic or in a field. This … Continue reading The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers →

Hair Bias
[Research Library], BIPOC - Black/African American, BIPOC - Race and Ethnicity, Diversity, Equity, and Inclusion, Women - Workplace, Women Research, , , , , , , , , , , , ,

IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Dove and LinkedIn studied how Black women in the U.S. experience discrimination during the hiring process and in the workplace for their hairstyles. A survey of 2,990 … Continue reading How Black Women are Impacted by Race-Based Hair Bias in the Workplace →

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