The Institute for Public Relations (IPR) is thrilled to celebrate its birthday today! For 60 years, IPR has conducted, fostered, sponsored, and shared research that matters to the profession. On October 26, 1956, the Foundation for Public Relations Research and Education was chartered in New York, and 34 years later, the Foundation became the Institute … Continue reading Celebrating 60 Years of Research that Matters to the Profession and Looking Ahead to a Bright Future
This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our profession needs improvement. Twenty-five years ago, under the leadership of Jack Felton, the Institute for Public Relations formed the Measurement … Continue reading Why is Measuring What We Do Still a Challenge?
Earlier this week, the field lost a great supporter and friend in Ward White. He was passionate about the profession and a fighter for the greater good. He cared tremendously about education. At Northwestern Mutual, he helped champion the Master’s Thesis of the Year award, given annually by IPR. I won that award 15 years … Continue reading In Remembrance of Ward White | “In All Things Give Thanks”
This is the first blog post in a two-part series highlighting the work of the 2016 IPR Annual Distinguished Lecturer Geoff Colvin, Senior Editor-at-Large at Fortune. Last week, PRWeek reported global PR revenue increased 5% in 2015 due in large part to digital media and technologies that have disrupted our industry. But what about the … Continue reading Designing the Best Human in an Age of Disruption
PRSA Foundation President Torod Neptune sat down with IPR President & CEO Tina McCorkindale to discuss the future of diversity in the field of public relations. What attracted you to the position of president with the PRSA Foundation? Originally I was inspired about the opportunity to support expanding the pool of talented, equipped practitioners entering … Continue reading The Road to Diversity: An Interview with PRSA Foundation President Torod Neptune
Organizations often reward its employees for performance by dangling “carrots” and other incentives to help reach business goals and objectives. But does this motivate employees? For Daniel Pink, the bestselling author of Drive, the answer is no. According to Pink, there is a gap between what science knows and what business does. While common sense … Continue reading Three Motivators to Drive Employee Success
Thank you for your years of leadership as CEO and President of IPR. Last month, Frank Ovaitt retired from the Institute for Public Relations after serving an incredible nine years devoted to promoting IPR and research that matters to the practice. Frank is also the first CEO of IPR to have retired twice from the … Continue reading A Farewell to Frank
Last week, I attended the Association Leaders Workshop at the Global Alliance meeting in Milan, Italy. The Global Alliance for Public Relations and Communication Management is a confederation of major public relations and communication management associations and institutions, representing 160,000 practitioners and academics from around the world. Gathered at the two-day workshop were 40 leaders … Continue reading Lessons Learned from the Global Alliance Association Leaders Workshop
Tina McCorkindale, Ph.D., President & CEO, Institute for Public Relations Hilary Fussell Sisco, Ph.D., Associate Professor & Chair, Department of Strategic Communication, Quinnipiac University This presentation was conducted at the 65th Annual Conference of the International Communication Association (ICA) in San Juan, Puerto Rico in May of 2015. Dr. Tina McCorkindale and Dr. Hilary Fussell … Continue reading Ethical Divergence in Social Media
Dr. Tina McCorkindale (Appalachian State) and Dr. Marcia W. DiStaso (Penn State) review public relations and social media research exploring where we were, where we are now, and the impact of social media research. relations.
Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company. The study is one of 10 in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.” The compilation was … Continue reading Top 10 Social Media Research Studies for Public Relations Professionals
Adams, Amelia, & McCorkindale, Tina (2013). Dialogue and transparency: A content analysis of how the 2012 presidential candidates used Twitter. Public Relations Review, 39(4), 357-359. Summary This study conducted a content analysis of the Twitter pages of the 2012 presidential candidates to determine how they were using Twitter, if they were engaging in meaningful dialogue … Continue reading Dialogue and Transparency: A Content Analysis of How the 2012 Presidential Candidates Used Twitter.
McCorkindale, Tina M.; DiStaso, Marcia W.; & Fussell Sisco, Hilary (2013). How Millennials are engaging and building relationships with organizations on Facebook. The Journal of Social Media in Society, 2(1), 67-87. Summary More than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more … Continue reading How Millennials are engaging and building relationships with organizations on Facebook