McCorkindale, Tina. (2012). Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands. Journal of New Communications Research 2011 Anthology, 43- 60. Most public relations research about the microblog Twitter has focused on case studies—few quantitative analyses have been conducted. Of those, most research indicates organizational Twitter accounts failed to … Continue reading Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands
McCorkindale, Tina. (2010, Summer). Can you see the writing on my wall? A content analysis of the Fortune 50’s Facebook social networking sites. Public Relations Journal, 4(3), 1-13. While public relations research has investigated how organizations are using blogs and websites, few have analyzed social networking sites such as Facebook. A content analysis of 55 … Continue reading Can you see the writing on my wall? A content analysis of the Fortune 50’s Facebook social networking sites
DiStaso, Marcia W.; McCorkindale, Tina; & Wright, Donald K. (2011). How public relations executives perceive and measure the impact of social media in organizations. Public Relations Review, 37, 325-328. Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social … Continue reading How public relations executives perceive and measure the impact of social media in organizations