This summary is provided by the IPR Organizational Communication Research Center. USC Annenberg and the International Association of Business Communicators examined how communicators address the challenges of remote work and shape internal communications strategy. An online survey of 204 communications professionals, who oversaw or were directly responsible for internal or employee communications, was conducted from April … Continue reading How Does Remote Work Affect Internal Communication?
This summary is provided by the IPR Center for Diversity, Equity and Inclusion The USC Annenberg Center for Public Relations analyzed the perceptions of corporate activism in the public relations industry and beyond. An online survey of 163 PR professionals, 54 investors, 100 business leaders, 709 employees, and 1,537 consumers was conducted from Feb. 20 – … Continue reading How Should Corporations Respond to Social Issues?
USC Annenberg and Gold House analyzed the portrayal of Asian characters in TV and film. The study reviewed a sample of 99 major Asian characters and the 73 titles (TV episodes and films) in which they appeared across 39 TV series and films streamed in 2022. Key findings include: 1.) 82% of Asian characters were … Continue reading Asian Representation in Streaming: Visibility Doesn’t Mean Cultural Specificity
WE Communications and the USC Annenberg Center for Public Relations examined how communications leaders are responding to the recent uptick of interest in AI. The study specifically measured practitioners’ levels of excitement and concern. A survey of roughly 400 communications leaders was conducted in April 2023. Key findings include:— 80% of respondents said AI will … Continue reading Should PR Practitioners Be Excited or Scared of AI?
USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. The surveys were conducted with the following groups:— 684 PR professionals.— 509 U.S. residents who work for companies with 1000+ employees.— 496 U.S.-based financial professionals.— 1,060 U.S.-based … Continue reading Corporate Reputation in 2023
USC Annenberg examined which issues consumers believed would be most prevalent in 2023 in the “USC Annenberg Relevance Report.” A survey of 900 U.S. adults was conducted in 2022. Key findings include:— 41% of respondents said they are planning to increase their active support of the causes they believe in.— Mental health and abortion causes … Continue reading Consumers Support Brands that Align with Their Social Values
This summary is provided by IPR based on the original study by the USC Annenberg Center for Public Relations The USC Annenberg Center for Public Relations examined the trends shaping the Public Relations profession and impacting PR professionals. A survey of 1,600 communication professionals, journalists, educators, and students was conducted from Jan. 4 to Feb. 4, … Continue reading The Future of Corporate Activism