USC Annenberg and Gold House analyzed the portrayal of Asian characters in TV and film. The study reviewed a sample of 99 major Asian characters and the 73 titles (TV episodes and films) in which they appeared across 39 TV series and films streamed in 2022. Key findings include: 1.) 82% of Asian characters were … Continue reading Asian Representation in Streaming: Visibility Doesn’t Mean Cultural Specificity
This summary is provided by the IPR Digital Media Research Center. Rachel Son and colleagues analyzed whether audiences were as satisfied with machine-generated script narratives (bot narratives) as they were with scripts written by humans. An online survey of 260 U.S. adults was conducted in May 2023. Key findings include: 1.) Participants’ levels of narrative … Continue reading Do People Prefer Scripts Written by Humans or AI Better?
Morning Consult tracked media consumption trends of U.S. consumers, including how they get their news. An online survey of 2,200 U.S. adults was conducted June 2022 – July 2023. Key findings include: 1.) 60% of adults said they turned to websites for news at least once within the past month, down from 67% in August … Continue reading Tracking Trends in News and Entertainment
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media. Online interviews of 2,200 U.S. adults were conducted monthly from June 2022 to May 2023. Surveys of 10,000 non-U.S. adults were collected in May 2023. Key findings include: — 56% of all … Continue reading Current Social Media and AI Trends in the U.S.
Morning Consult analyzed Gen Z’s consumption habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: — 56% of Gen Z respondents said they prefer to buy from companies that reflect their social values, compared to:—- 59% of Millennials —- 61% of … Continue reading Majority of Gen Z Buys from Companies with Same Social Values
This blog is based on the original journal article in the Public Relations Journal. The Public Relations Journal is a peer-reviewed academic journal presented by the Institute for Public Relations and the Public Relations Society of America Disclaimer: The conclusions and opinions expressed in this study represent the views of the authors and do not necessarily represent the views … Continue reading Painting a Picture of the U.S. Military: Lessons from Public Affairs Officers