This summary is provided by the IPR Organizational Communication Research Center Dr. Simon Sauter and Dr. Marc Jungblut examined how public stances taken by CEOs impact perceptions of corporate reputation. An online survey of 330 participants was conducted in German from May 2021 to June 2021. Key findings include: 1.) Participants who opposed the CEO’s … Continue reading What Happens When a CEO Takes a Public Socio-Political Stance?
This summary is provided by the IPR Organizational Communication Research Center. Summary A growing number of corporate leaders have begun speaking up on controversial sociopolitical issues such as race relations, gender, and sexual orientation, immigration, and climate change. Considering that CEO activism is on the rise, its consequences on organizational stakeholders’ attitudes and behaviors have … Continue reading Does Perceived Morality of CEO Activism Matter? Understanding Employees’ Responses to CEO Actions on Sociopolitical Issues