This summary is provided by the IPR Organizational Communication Research Center Dr. Chuqing Dong, Dr. Yafei Zhang, and Dr. Song Ao investigated how an organization’s strategic communication on corporate social responsibility (CSR) can engage employees in CSR initiatives cognitively, emotionally, and behaviorally. An online survey of 78 MBA students at a public university in the … Continue reading Engaging Employees in Corporate Social Responsibility Initiatives through Strategic Communication
This summary is provided by the IPR Organizational Communication Research Center. Summary A growing number of corporate leaders have begun speaking up on controversial sociopolitical issues such as race relations, gender, and sexual orientation, immigration, and climate change. Considering that CEO activism is on the rise, its consequences on organizational stakeholders’ attitudes and behaviors have … Continue reading Does Perceived Morality of CEO Activism Matter? Understanding Employees’ Responses to CEO Actions on Sociopolitical Issues