The Chartered Institute of Public Relations analyzed how AI is being used in the public relations field and how it impacts practitioners’ work. An online survey of 329 public relations and communications professionals was conducted from December 2022 to March 2023, supplemented by a qualitative study with 59 respondents. Key findings include: 1.) 40% of … Continue reading The Impact of AI on Public Relations
Recently, the term “CommTech” (Communication Technology) has entered the professional discourse – inspired by a related debate in marketing, called “MarTech”. The discussion goes beyond the traditional use of digital instruments and platforms, such as social media, websites or intranets for stakeholder communications. But what is the phenomenon of CommTech about, exactly? And how mature … Continue reading CommTech: Defining the Concept and Exploring the Maturity of Communication Departments and Agencies in the Field
Summary Previous research conducted on Noelle-Neumann’s spiral of silence theory has focused on how the theory manifests itself in various real-life situations, primarily in large and small group settings. Little research however, has explored what, if anything, changes when the spiral of silence theory is tested in an online environment. This paper is a mix … Continue reading How Internet Communications Are Affecting (and Being Affected by) the Spiral of Silence: Possible Implications for Grassroots Campaigns