The Chartered Institute of Public Relations analyzed how AI is being used in the public relations field and how it impacts practitioners’ work. An online survey of 329 public relations and communications professionals was conducted from December 2022 to March 2023, supplemented by a qualitative study with 59 respondents. Key findings include: 1.) 40% of … Continue reading The Impact of AI on Public Relations
Author(s), Title and Publication Opaku-Dakwa, A., Chen C., & Rupp, D. (2018). CSR initiative characteristics and employee engagement: An impact-based perspective. Journal of Organizational Behavior, 39, 580-593, DOI 10.1002/job2281. Summary In the workplace, a holistic understanding of corporate social responsibility initiatives (CSRIs), specifically when and why CSRIs would be engaging to employees is critical in … Continue reading CSR Initiative Characteristics and Employee Engagement: An Impact-Based Perspective