Tag Archives: measurement

November 19, 2018[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Engagement, DMRC - Influence, DMRC - Measurement, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterCrisis, Engagement, influence, measurement, Social NetworkingSarah Jackson

Smith, Brian G., Smith, Staci, B., & Knighton, Devin (2018). Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media. Public Relations Review, 44, 562–573. Summary Despite the promise of social media to engender dialogue, research commonly prioritizes monologue—analyzing the strategies organizations use in targeting publics. This is especially the … Continue reading Social Media Dialogues in a Crisis: A Mixed-Methods Approach to Identifying Publics on Social Media →

December 22, 2015[Research Library], OCRC - Measurement, Organizational Communication Research Centercommunication audit, evaluation, internal communication, measurement, the critical incident technique, validitySarah Jackson

Authors, Title and Publication Zwijze-Koning, K. H., De Jong, M. T., & Van Vuuren, M. (2015). Evaluating internal public relations using the critical incident technique. Journal of Public Relations Research, 27(1), 46-62. Summary This study validates the critical incident technique (CIT) as a communication audit method to evaluate internal communication. Communication audit techniques, especially the qualitative approaches … Continue reading Evaluating Internal Public Relations Using the Critical Incident Technique →

July 17, 2015[Research Library], OCRC - Leadership Communications, Organizational Communication Research Centerand validation, change communication, communication barriers, information adequacy, leadership, measurement, organizational changeSarah Jackson

Topic: Change Communication Authors, Title and Publication Christensen, M. (2014). Communication as a strategic tool in change processes. Journal of Business Communication, 51(4), 359-385. Summary A major challenge for organizations is to develop both climate and leadership strategies that allow them to cope with challenges such as downsizing, re-engineering, flattening structures, global competition, and the introduction of … Continue reading Four Strategies for Communicating with Employees During a Major Change →