This post is provided by the IPR Organizational Research Communication Center. Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to the internal communication practice. IC Kollectif’s recent report, The Next Level: The Business Value of Good Internal Communication investigates how leading in-house … Continue reading Linking Internal Communication to Business Results
Tag Archives: measurement
Smith, Brian G., Smith, Staci, B., & Knighton, Devin (2018). Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media. Public Relations Review, 44, 562–573. Summary Despite the promise of social media to engender dialogue, research commonly prioritizes monologue—analyzing the strategies organizations use in targeting publics. This is especially the … Continue reading Social Media Dialogues in a Crisis: A Mixed-Methods Approach to Identifying Publics on Social Media
Authors, Title and Publication Zwijze-Koning, K. H., De Jong, M. T., & Van Vuuren, M. (2015). Evaluating internal public relations using the critical incident technique. Journal of Public Relations Research, 27(1), 46-62. Summary This study validates the critical incident technique (CIT) as a communication audit method to evaluate internal communication. Communication audit techniques, especially the qualitative approaches … Continue reading Evaluating Internal Public Relations Using the Critical Incident Technique
Topic: Change Communication Authors, Title and Publication Christensen, M. (2014). Communication as a strategic tool in change processes. Journal of Business Communication, 51(4), 359-385. Summary A major challenge for organizations is to develop both climate and leadership strategies that allow them to cope with challenges such as downsizing, re-engineering, flattening structures, global competition, and the introduction of … Continue reading Four Strategies for Communicating with Employees During a Major Change