This summary is provided by IPR based on the original study by Muck Rack Muck Rack examined trends in the public relations industry regarding media relations, budgets, and measurement practices. A survey of 1,887 public relations practitioners was conducted from April 12 — May 3, 2022. Key findings include: More than half of PR professionals … Continue reading The State of PR in 2022
The Reuters Institute analyzed how news is being consumed globally. An online questionnaire at the end of January/beginning of February 2022 of around 2,000 adults each in 46 countries was conducted. Key findings include: 42% of total participants say they trust “most news most of the time.” Finland has the highest levels of overall trust … Continue reading Global Analysis of News Consumption
Cision assessed trends in the journalism industry over the past year. A survey of 3,890 journalists and other industry professionals across the globe was conducted from January to February 2022. Key findings include: 32% of journalists said “maintaining credibility as a trusted news source/combating accusations of ‘fake news’” was the biggest challenge. 57% of journalists … Continue reading Cision 2022 State of the Media Report