Tag Archives: Marketing

Smarter Strategy Triple-Play I recently presented at the Summit on the Future of Measurement to demonstrate strategic ways marketing and communications professionals can approach the global economic downturn to achieve more with the same budget and/or effort. A key takeaway was that understanding what drives results and the dynamics that underpin change in the landscape, … Continue reading Go Further on Your Tank of Evaluation Gas

This summary is provided by IPR based on the original study by Muck Rack Muck Rack examined trends in the public relations industry regarding media relations, budgets, and measurement practices. A ​​survey of 1,887 public relations practitioners was conducted from April 12 — May 3, 2022. Key findings include: More than half of PR professionals … Continue reading The State of PR in 2022