Pew Research Center analyzed podcast content in the United States, specifically examining the guests hosted by top-ranked podcasts in 2022. A content analysis of 434 top podcasts with 24,004 episodes was conducted between Jan. 1 – Dec. 31, 2022. All podcasts were on Apple Podcasts or Spotify, and researchers used OpenAI’s Generative Pre-Trained (GPT) model to extract … Continue reading Trends Among Top-Ranked Podcasts in the U.S.
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion. It accompanies a podcast series called “The Future of PR Looks Like Us” exploring the diverse voices that have shaped the industry and featuring work done by PR students from Centennial College. This campaign was created in partnership with the Canadian Council of Public Relations … Continue reading The Future of PR Looks Like Us campaign
This blog is based on the original journal article in the Public Relations Journal. The Public Relations Journal is a peer-reviewed academic journal presented by the Institute for Public Relations and the Public Relations Society of America. Whether it’s one of your favorite pop culture celebrities, political analysts, sports commentators, or even one of your own friends, it seems … Continue reading Purses, Pencil Skirts, and Podcasts: How Fashion PR Uses Podcasts to Connect with Audiences