Accenture researched digital consumers across eight countries and provided suggestions for brands who wish to engage new audiences in digital markets. Primary and secondary data-driven research, including a survey of 3000 consumers across eight countries, was conducted from July 13 to August 13, 2022. Key findings include: 1.) Over one billion “digitally astute” consumers will … Continue reading A New Generation of Digital Consumers
This summary is provided by the IPR Digital Media Research Center Accenture researched “AI maturity” across the industry, which was defined as the degree to which organizations have mastered AI-related capabilities in the right combination to achieve high performance for customers, shareholders, and employees. A survey of 1,615 C-suite executives at 1,176 of the world’s … Continue reading How Do Organizations Use AI To Set Themselves Apart?
This summary is provided by IPR based on the original study by Accenture” Accenture assessed how finance leaders approach ESG measurement and reporting. A survey was completed from August — September 2021 of 640 finance leaders across six countries. Key findings include: 78% of financial leaders said they were trying to understand the financial risk … Continue reading How are Financial Leaders Reporting ESG?
This study appears courtesy of Accenture. The full study is available on the Accenture website. Download the full report: Getting to Equal: How Digital is Helping Close the Gender Gap at Work Introduction It’s a well-documented fact that women are lagging men in workplace equality. Different reports have pegged the time to gender parity at … Continue reading Getting to Equal: How Digital is Helping Close the Gender Gap at Work