PRovoke Media studied ESG, DEI, and budget trends in communication functions across Asia-Pacific. A survey of more than 120 senior in-house communications executives across the APAC region was conducted during the second quarter of 2023. Key findings include: 1.) 54% of respondents expressed high confidence levels in their businesses over the next 12 months. — … Continue reading The Executive Outlook on Communication in Asia-Pacific
PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific. Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023. Key findings include: 1.) 66% of respondents did not report receiving any backlash from key stakeholders regarding their ESG agendas. … Continue reading ESG Emerges As Key Driver For Empowered Asia-Pacific Comms Leaders
This summary is provided by the IPR Digital Media Research Center PRovoke Media explored how professionals in the communication industry feel about the role of AI in their field. A survey of 406 communication professionals across the globe was conducted in March 2023. Key findings include:1.) 61% of respondents said that they were already using … Continue reading AI in the Communication Industry
PRovoke Media examined the key challenges facing China’s PR industry. Interviews with 125 marketers and 70 senior PR agency professionals were conducted. Key findings include:1.) In 2022, 46% of planned marketing campaigns had to stop and shift to online platforms, as compared to 29% in 2020.2.) 57% of departments experienced integration in 2022— an almost … Continue reading Sharp Rise In Marketing & PR Integration in China