This summary is provided by the IPR Organizational Communication Research Center Dr. Shan Xu and colleagues examined the adoption attitudes of artificial intelligence (AI) in the workplace over time. They studied the adoption process through the lens of the diffusion of innovations theory, which explains how different types of people and groups adopt technologies over … Continue reading Diffusion of Innovations Theory: Analyzing Employee Attitudes Toward Adoption of AI
This summary is provided by the IPR Organizational Communication Research Center Summary In recent years, employee advocacy has evolved as a hot topic that has generated a lot of buzz in today’s public relations, marketing, and business circles. In large part, the increased interest that organizations have shown toward employee advocacy can be attributed to … Continue reading Internal Communicators’ Understanding of the Definition and Importance of Employee Advocacy
Author(s), Title and Publication Lee, Y., Mazzei, A., & Kim, J. N. (2018). Looking for motivational routes for employee-generated innovation: Employees’ scouting behavior. Journal of Business Research, 91, 286-294. doi.org/10.1016/j.jbusres.2018.06.022 Summary It has been largely believed that organizational innovation comes from the outside in, primarily from investments in technology or research and development (R&D) functions. … Continue reading Looking for Motivational Routes for Employee-Generated Innovation: Employees’ Scouting Behavior
Topic: Employee Communication Behavior; Employee-Organization Relationships Authors, Title and Publication Mazzei, A., Kim, J., & Dell’Oro, C. (2012). Strategic value of employee relationships and communicative actions: Overcoming corporate crisis with quality internal communication. International Journal of Strategic Communication, 6(1), 31-44 Summary This study analyzed a case to understand how continuous managerial efforts and internal communication … Continue reading Strategic Value of Employee Relationships and Communicative Actions