Tag Archives: behavior change

December 5, 2023[Research Library], Latest Research Organizational Communication Research Center, OCRC - Communication Behaviors, OCRC - Engagement, Organizational Communication Research CenterAI, AI Adoption, AI in the workplace, behavior change, change communication, employee attitudes, employee behavior, employee communication behavior, WorkplaceKatie McKechnie

This summary is provided by the IPR Organizational Communication Research Center Dr. Shan Xu and colleagues examined the adoption attitudes of artificial intelligence (AI) in the workplace over time. They studied the adoption process through the lens of the diffusion of innovations theory, which explains how different types of people and groups adopt technologies over … Continue reading Diffusion of Innovations Theory: Analyzing Employee Attitudes Toward Adoption of AI →

August 1, 2023[Research Library], OCRC - Communication Behaviors, Organizational Communication Research CenterAI, artificial intelligence, behavior change, behavior insights, communication, employee attitudes, employee behavior, employee communication, lonelinessKatie McKechnie

This summary is provided by the IPR Organizational Communication Research Center Dr. Pok Man Tang and colleagues’ study examined how employees felt after spending considerable time during their workday interacting with artificial intelligence (AI). The researchers proposed that the more workers interacted with artificial intelligence during their work life, the stronger they would feel the … Continue reading How AI Impacts Employee Social Behavior →

June 26, 2023[Blog], [Research Library], Behavioral Insights Research Center, BIRC - Behavior Changebehavior change, business communication, communication, communication satisfaction, concrete language, consumer, consumer behavior, language, satisfactionKatie McKechnie

Dr. Grant Packard and Dr. Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. Concrete language was defined as the use of “specific, tangible, and real” words. An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs. Abstract Language →

June 1, 2023[Blog], [Research Library], OCRC - Change Management, Organizational Communication Research Centerbehavior change, behavioral insights, communication change, distrust, employee behavior, employee trust, negative impact, resistance, supervision, team communication, trustKatie McKechnie

This summary is provided by the IPR Organizational Communication Research Center Dr. Jian Peng, Dr. Qi Nie, and Dr. Yucong Cheng examined how team abusive supervision created team distrust in the supervisor and eventually induced team behavioral resistance to organizational change. Researchers collected three-wave survey data from 124 teams in four organizations that were part … Continue reading Why do Teams Exhibit Behavioral Resistance to Change? Examining the Negative Impact of Team Abusive Supervision →

January 3, 2022[Blog], [Research Library], Environmental, Social, and Corporate Governance (ESG), ESG - Environmentbehavior change, climate change, Environment, ESG, mitigateInstitute for Public Relations

This summary is provided by the IPR ESG & Purpose Research Library. Dr. Karine Lacroix and colleagues examined whether climate change mitigation behaviors at the personal level spills over onto people’s willingness to engage in behaviors at the collective level. A series of three surveys were conducted. Survey 1 consisted of 1,037 U.S. adults and was … Continue reading Does Personal Climate Change Mitigation Behavior Influence Collective Behavior? →