This summary is provided by the IPR Digital Media Research Center PRovoke Media explored how professionals in the communication industry feel about the role of AI in their field. A survey of 406 communication professionals across the globe was conducted in March 2023. Key findings include:1.) 61% of respondents said that they were already using … Continue reading AI in the Communication Industry
This summary is provided by the IPR Digital Media Research Center. Researchers examined how how consumers and other audiences respond to both AI and human agents in live chats online with organizations. Two studies were conducted with sample sizes of 172 and 375 respectively where participants identified whether they were chatting with a human or … Continue reading Consumer-Perceived Humanness of Online Organizational Agents
This blog is provided by the IPR Digital Media Research Center It’s always fascinating to watch a technology hit a tipping point and explode into public consciousness. We saw it with social media. We saw it with smartphones. And now we’re seeing it with generative AI. AI tools like HyperWrite and Lumen-5 seem almost quaint … Continue reading Human or Bot? Reflections on Generative AI
ChatGPT has created awe and concern in the communication industry since its introduction in November 2022. Part of the professional worry is that generative artificial intelligence (AI), such as ChatGPT, can lead to a diminishment of human writing, an automation of content, and, perhaps most concerning, an elimination of professionals. The awe of this new … Continue reading Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR
This summary is provided by the IPR Digital Media Research Center. Stagwell examined Americans’ perspectives on new artificial intelligence (AI) technology. A survey was conducted from Jan. 27–29, 2023. Key findings include:1.) 52% of Americans said they did not trust AI tech.2.) 67% of Americans said they were concerned about the safety of generative AI … Continue reading The Majority of Americans Do Not Trust AI Technology
This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. Researchers compared four traditional, supervised models (a machine learning … Continue reading Which AI Algorithms Are Best for Analyzing Consumer Sentiment?
This summary is provided by the IPR Digital Media Research Center. McKinsey & Company examined the evolving role of artificial intelligence (AI) in business. A survey of 1,492 employees was conducted from May 3–Aug. 17, 2022. Key findings include: 1.) AI adoption is 2.5 times higher today than in 2017. 2.) 27% of employees developing AI … Continue reading The State of AI in 2022
Manuelita Maldonado was the 2020 winner of the Makovsky Best Master’s Thesis of the Year Award. This blog post is based on her thesis research, “The Rise of Intelligent Machines: How Artificial Intelligence is Transforming the PR Industry.” Thanks to science fiction characters like Hal, from 2001: A Space Odyssey, Ava from Ex-Machina or even … Continue reading AI in PR: The Conversation Has Just Begun
Ethics is always hard, ethics in AI is even harder. The new Ethics Guide for AI in PR provides insights into the ‘big issues’ as organisations turn to AI for efficiency and effectiveness. It outlines the governance role of PR professionals in guarding reputations and also provides practical advice on how to evaluate communication processes … Continue reading New Ethics Guide for Artificial Intelligence in PR
This blog posts appears as part of a new series by the IPR Street Team. The IPR Street Team focuses on new and emerging topics that will affect the future of the PR industry. Public relations, as well as other branches of communications, has seen a rise in the use of artificial intelligence (AI) in … Continue reading How Artificial Intelligence and Big Data Will Affect the Future of PR