McAllister, Sheila M. (2012). How the world’s top universities provide dialogic forums for marginalized voices. Public Relations Review, 38, 319-327. Viewed through the lens of the dialogic theory of public relations, this study examines if universities use new media tools and how the world’s top universities use Facebook as an interactive forum that gives voice … Continue reading How the World’s Top Universities Provide Dialogic Forums for Marginalized Voices
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Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships
Bortree, Denise Sevick & Seltzer, Trent (2009). Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles. Public Relations Review 35(3), 317-319. This study examined if dialogic strategies utilized by environmental advocacy groups via their Facebook social networking profiles lead to greater dialogic engagement between organizations and visitors. The results offer the first … Continue reading Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles