This summary is provided by the IPR Digital Media Research Center McKinsey examined the current state of artificial intelligence (AI) and its use in organizations throughout recent years. An online survey of 1,684 participants was conducted from April 11-23, 2023. Key findings include:1.) 55% of respondents reported that their organizations have adopted AI and 40% said … Continue reading Generative AI’s Breakout Year
This blog is provided by the IPR Behavioral Insights Research Center We’ve started to get glimpses into what AI means for the comms and PR professions, and not all the news is good… As AI has burst onto the scene, no one has missed the fact that it will have huge ramifications — not only … Continue reading ChatGPT: A communicator’s friend or foe?
This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media. Online interviews of 2,200 U.S. adults were conducted monthly from June 2022 to May 2023. Surveys of 10,000 non-U.S. adults were collected in May 2023. Key findings include: — 56% of all … Continue reading Current Social Media and AI Trends in the U.S.
Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry. Regulations of this new technology have yet to keep pace with the technological development of generative AI. However, within the United States, … Continue reading Deconstructing: Artificial Intelligence Regulation
This blog is provided by the IPR Digital Media Research Center It’s always fascinating to watch a technology hit a tipping point and explode into public consciousness. We saw it with social media. We saw it with smartphones. And now we’re seeing it with generative AI. AI tools like HyperWrite and Lumen-5 seem almost quaint … Continue reading Human or Bot? Reflections on Generative AI