Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations. Key findings include: 1.) … Continue reading How Social Media Can Impact ROI in 2024
This summary is provided by the IPR Organizational Communication Research Center. Summary Both internal and external publics are increasingly expecting and demanding organizations and their leaders to act ethically and serve all stakeholders’ needs. Not surprisingly, servant leadership, which suggests that leaders should prioritize ethical behavior and the well-being of their followers, customers, and community … Continue reading Servant Leadership: The Key to Empowered and Supportive Employees