This summary is provided by the IPR Digital Media Research Center The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information and the sustainability of mainstream media. They also analyzed how organizations around the world plan to adapt to these challenges and manage potential risks. … Continue reading Trend Predictions for 2024: Journalism, Technology, and the Media
PRWeek and Cision explored the evolution of the communications industry including changes to budgets and digital strategy. An online survey of 427 senior-level communication professionals was conducted in the U.S., Canada, France, Germany, Sweden, U.K., Australia, China, Hong Kong, and Singapore from Sept. 5 – Oct. 12, 2023. Respondents worked either in-house or at an … Continue reading Navigating Change for Communications in 2024
This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed how Americans of different ages use social media platforms. A survey of 5,733 U.S. adults was conducted from May 19 – Sept. 15, 2023. Key findings include:1.) 83% of respondents overall said they have used YouTube, making it the most widely … Continue reading How Americans are Using Social Media
Morning Consult analyzed Gen Z’s consumption habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: — 56% of Gen Z respondents said they prefer to buy from companies that reflect their social values, compared to:—- 59% of Millennials —- 61% of … Continue reading Majority of Gen Z Buys from Companies with Same Social Values