Morning Consult examined how concern for COVID-19 has lessened globally and what health care companies and governments should be doing to prepare for the next crisis. Daily surveys of 4,000 adults from varying companies and countries were conducted from July 22-30, 2023 alongside monthly surveys of roughly 1,000 adults across 18 countries from June 2022 … Continue reading Public Concern for COVID-19 is Lessening
One hundred years ago, Edward Bernays, the father of public relations, dedicated the fifth chapter in his book, “Crystallizing Public Opinion” to show how public relations and human behavior are codependent. Today, the cognitive revolution is still alive and well, and in fact, is more influential than ever. Looking at recent examples in the news, … Continue reading Persuasion and the PR Practitioner: Reflecting on Edward Bernays’s Work 100 Years Later
Public Affairs Council examined U.S. public opinion on issues intersecting business, government, and American society. A survey of 2,210 U.S. adults was conducted Sept. 1-2, 2022. Key findings include: 1.) 71% of Americans trust friends and family the most as a source of political information, followed secondly by businesses (44%). — 40% of Americans said … Continue reading Americans Trust Businesses More than News Media
This summary is provided by the IPR ESG & Purpose Research Library. Dr. Matthew Amengual and colleagues examined how individuals perceive corporate involvement in human rights violations. A survey of 2,420 U.S. adults was conducted from March – April 2021. Participants were asked to give their reactions to hypothetical situations involving a multinational enterprise and a … Continue reading Public Opinion Is Not Enough to Hold Companies Accountable