Tag Archives: tech in the workplace

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Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms? →

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The Chartered Institute of Public Relations analyzed how AI is being used in the public relations field and how it impacts practitioners’ work. An online survey of 329 public relations and communications professionals was conducted from December 2022 to March 2023, supplemented by a qualitative study with 59 respondents. Key findings include: 1.) 40% of … Continue reading The Impact of AI on Public Relations →